‍Research Methodology: The Engine of Inquiry

Your chosen research methodology sets the stage for your research endeavor. It defines the steps you will take in actioning on your research plan, and the tools you will employ to extract valuable insights. Here's how to navigate this pivotal component:

Research Types

Research methodologies align with five major research types, each serving a unique purpose:

1. Exploratory Research: Ideal for scenarios where the problem is not yet clearly defined. This research type focuses on gathering preliminary information to help identify problems and formulate hypotheses.
2. Explanatory Research: Suited for concrete problems with multiple viable solutions. It offers a detailed understanding of the problem context and potential solutions.
3. Generative Research: Concentrates on uncovering innovative thinking and new perspectives within a defined problem. It is experimental in nature, often starting with a foundational hypothesis about a future state.
4. Evaluative Research: Involves testing solution ideas, typically after problem identification and understanding. It seeks to assess which ideas work best and how they can be improved.
5. Causal Research: Conducted once a product is in the hands of users. The objective is to observe product usage and understand the 'why' behind the occurrences, paving the way for product refinement.

Selecting Appropriate Methods

The heart of your research methodology lies in the methods you choose to employ. These methods should align with your research objectives and the specific research type you are pursuing. Here are some example methods for different research types:

• Exploratory/Explanatory: Interviews and surveys
• Exploratory/Generative: Workshops
• Evaluative/Causal: Testing
• Evaluative: UX audits
• Evaluative/Causal: Usability sessions

Conclusion

Research methodology is your blueprint for uncovering insights and addressing your research problem. By aligning your chosen methods with your research objectives and type, you ensure that your research journey is both purposeful and effective.

Next up, we'll address a common elephant in the room: Timeline.